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1	Brands, Trust and New Product Strategies for the China Market
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6	"Is Branding the same in..." Is Branding the same in China?
7	How to build a brand? To build brand equity, a company needs to do two things: 1)  distinguish its products from others in the market 2) align what it says about its brand in advertising and marketing      with what it actually delivers.
8	Building Brand Equity
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11	Korean brands in China (movie stars)
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13	Coca-Cola Lau cheung coke can ad
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25	"Designing for China consumers" Designing for China consumers
26	Design and Innovation
27	Design and Innovation
28	Design and Innovation
29	Need for Innovation
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42	"Sustaining Brand Presence in the..." Sustaining Brand Presence in the China Market
43	Sustaining Brand Presence in China
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46	Product Design in China
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57	"www.kaizor.com" www.kaizor.com elaine.ann@kaizor.com carmen.tsui@kaizor.com