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2	School of Design, The Hong Kong Polytechnic University An international school of design in China Substantial relationships in teaching and research with partners in China, Japan, Korea, North America and Europe Programmes of study for undergraduates and post-graduates Research ranging from Asian lifestyles to human factors, design business, interaction and the application of technology to design development.
3	Kaizor Innovation Kaizor Innovation is an international strategic innovation consultancy based in Hong Kong/China. China Lifestyle Research Product Innovation Strategy and Design Cross-Cultural Interpretation Business Consulting
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6	"Why Innovation in China and..." Why Innovation in China and How?
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22	We will present insights about… Relationships with friends and family Environmental quality and hygiene Treasuring household possessions Preferences for Chinese-made products Adaptations of products to real situations of use The expression of personality and aspirations The issue of space in Hong Kong
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24	"Leading to concerns for" Leading to concerns for… food safety and hygiene quality of supplied tap water cleanliness air quality access to natural landscapes Consumers are taking up new products that address these concerns And Individuals are inventing solutions for specific problems
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29	Covered phone
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32	Treasuring household possessions Middle class households have higher discretionary spending Modern home appliances are treasured possessions
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38	Preferences for Chinese-made products Good quality and low-priced Chinese products win over consumers The opportunity for foreign companies to gain market share in China lies in: providing excellent quality designs appropriate to the needs of Chinese users considering product life cycle and after sales service
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41	Adaptations of products to real situations of use Products and environments are poorly related Consumers have to make post-installation adjustments to adapt products to the housing environment
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46	The expression of personality and aspirations
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49	Romanticism in private
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53	The issue of space in Hong Kong Hong Kong is a more mature and stable consumer market, with established patterns of urban life Space is constrained and younger adults have limited opportunity to acquire substantial private spaces Self-expression through such things as collections of miniature objects and computer usage
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61	Summary China lifestyle research as basis for innovation Qualitative insights informing new product / services development opportunities Bridge research into actual design practice
62	Conclusion
63	Conclusion Hong Kong Talents Bilingual Bicultural Strong global manufacturing base International perspective
64	Conclusion Lifestyle insights from South China as model for other regions in Mainland China
65	Thank you
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