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"Innovation is Central to China’s Continued Economic and Social Development"
World Economic Forum China Business Summit 2006

China must harness its innovative capacity and find new equitable ways to deal with the challenges of future high growth.
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"China Replacing the United States as World's Leading Consumer."

China is an emerging economic superpower, one that is writing economic history. If the last century was the American century, this one looks to be the Chinese century.
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"Premier Wen stresses innovation for hi-tech sector."
Shanghai Daily

Chinese Premier Wen Jiabao stresses the importance of innovation to improve competitiveness in high-tech industries in Beijing.
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Jul 15, 2010
Invited to speak at EuroChamber Innovation Conference, Shanghai

Kaizor invited to speak about "Innovating for the Mainland Chinese
Market" at EuroChamber Innovation Conference, joining other speakers
including Philips Research, Siemens, SAP Labs, Huawei and Govt officials,
to discuss the path ahead for China’s imminent metamorphosis into a
knowledge economy and the integral importance of Shanghai within the
big picture.
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May 10-12, 2010
Kaizor won in the Design Research competition organized by The IIT Institute of Design's 9th Annual Design Research Conference (DRC), Chicago

Kaizor won in the IIT Design Research Conference competition on the topic "When Western Design Methodologies Meets Eastern Management Culture" highlighting their experience conducting Design Research in Asia over the past 10 years.
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Apr 21, 2010
Invited to speak at HK Trade Development Council's Hong Kong Houseware Fair, Hong Kong

Kaizor invited to speak about "Developing the Right Home-living Products for the Chinese Mainland Market" in understanding Chinese consumers and their needs at the Hong Kong Houseware Fair, Asia's largest Houseware event organized by the Hong Kong Trade Development Council. The Fair will attract major global buyers, manufacturers and distributors interested in the China market potential.
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Feb 23, 2010
Invited to speak at the CUMBA Consulting & Entrepreneurship Club, Hong Kong

Kaizor invited to speak at the Chinese University MBA Consulting & Entrepreneurship Club on sharing experiences and expert advice about challenges and opportunities in the consulting business in China.
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Nov 21, 2009
Elaine Ann's talk at Carnegie Mellon University on Designing for China on iTunesU

Founder Elaine Ann spoke at her Alma Mater Carnegie Mellon University in 2006 to alumnus about Designing for China is now available on iTunesU. Elaine pointed out the reasons why Western designers should be aware of the upcoming China market and articulated designer's core value is in creativity and visualizing the future.
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Oct 29, 2009
Kaizor Innovation Led a Pioneering Work Collaborative with the Hong Kong Design Centre on Introducing User-Centered Design Redesigning the Hong Kong Post Office

This is first of its kind pilot project bringing User-Centered Design methodologies and processes into the Hong Kong Government and public services sector. Kaizor Innovation led this project with the Hong Kong Design Centre, working closely with the Hong Kong Post. This work collaborative provided the Hong Kong Post a deeper understanding of users needs with User Research insights informing new business strategies and the Post Office spatial and services redesign.
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Sep 30, 2009
Invited Speaker at the Hong Kong General Chamber of Commerce's "Design as a Turnaround Strategy" Roundtable Luncheon Series

"Design as a Turnaround Strategy" is co-organized by Hong Kong General Chamber of Commerce and Hong Kong Design Centre. This Roundtable Luncheon Series aims at raising awareness on the role of design in business. Kaizor will introduce user experience design project experiences in Hong Kong and China together with client GoAnimate on how user experience design can help define new products and services, creating value for both businesses and customers.
Design As Turnaround Strategy (pdf: 405kb)
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Sep 23, 2009
Invited to speak at the MBA Class of the Chinese University of Hong Kong: "How to Use User-Centered Design as an Innovation Strategy in your Business: Bringing Western Methodologies into Asia"

Kaizor is invited to speak at the MBA program offered by the Chinese University of Hong Kong. The talk will illustrate how User-Centered Design can be a strategy for innovating new business growth. It also addresses how to adapt such Western invented design innovation methodologies to the Asian business and cultural context via local case studies.
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Aug 10, 2009
Pioneering Joint Project Publication with the HK Government and the HK Design Centre on "Designing Public Services" is published

The publication "Designing Public Services: One-stop Employment and Training Centre" documents a pioneering collaboration between Kaizor Innovation, the HK Design Centre, the HK Government's Efficiency Unit, the Labor Department and the HK Polytechnic University School of Design is out. Kaizor led a class of 15 Master design students at HK PolyU through the User-Centered Design process and proposed innovative service design concepts to improve public services in Hong Kong. This initiative is the first of its kind introducing User-Centered Innovation and Service Design into HK Government organizations.
DesigningPublicServices (pdf: 3081kb)
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Jul 24-26, 2009
Invited to speak to the Automotive and Electronics Industries on "How to Upgrade the Industries through Design Innovation" in Huizhou, China

Organized by Hong Kong Productivity Council and the Huizhou Government department that heads up Huizhou Zhongkai High Technology Industrial Development Zone, Kaizor is invited to speak at a 3-days seminar targeted to the Automotive and Electronics industries in Huizhou in the southern part of China. The focus is to help OEM export executives learn how to upgrade and transform their industries, create their own innovative products serving the emerging market needs in China.
Huizhou Seminar (pdf: 501kb)
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Jun 30, 2009
Invited to Cheung Kong Graduate School of Business's
Private Breakfast Dialogue on Chinese and Indian Companies as they Go Global, Beijing

Kaizor is invited to join other senior business executives in a private Breakfast Dialogue organized by the Cheung Kong Graduate School of Business in Beijing. This small group of invited guests will discuss the opportunities and challenges facing Chinese and Indian companies as they aspire to be world-class brands and go global.
Beijing Breakfast Dialogue (pdf: 58kb)
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Jun 1, 2009
Kaizor's article "What’s Design Got to Do with the World Financial Crisis?" is published in the June edition of interactions Magazine, USA

The article talks about how the recent financial crisis is due to faulty "design" of the financial system. It argues that User-Centered designers' focus on people and the ability to synthesize complex information and visualization skills can bring design to a much higher level of strategic design helping businesses and policies.
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May 15, 2009
Invited to Judge at the Hong Kong Cut & Paste Digital Design Tournament 2009

Cut & Paste is a digital design competition event tour around 16 cities in the world where contestants compete in areas of 2D, 3D and Motion Design. Winners from each city will finally gather in New York for Global Championship. Kaizor is invited to be one of the judges for 3D Design in Hong Kong.
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Mar 19, 2009
Invited Speaker at the Hong Kong Science and Technology Park Seminar on "How can IT SMEs Take Advantage of the Recession to Create Innovative Products?"

This seminar is co-organized by the Hong Kong Science and Technology Parks and the Hong Kong Design Centre. Kaizor speaks to an audience of technology CEOs, Executives and engineers on how to take advantage of the recession and introduces User Experience Design as a corporate strategy to help cut cost and increase value during tough economic times.
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Jan 2, 2009
Invited to be the Contributing Editor of Asia for interactions Magazine,USA

Kaizor is invited to be the Contributing Editor for interactions Magazine, the only editor in Asia to bring together new perspectives of the User Experience and Interaction field in the Asia region.
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Dec 1, 2008
Invited Speaker at the Hong Kong Brands Week on User-Centered Design

Kaizor introduces the concept of User-Centered Design to major local brands at the Hong Kong Brands Week Forum. The presentation on "Increase Brand Competitiveness with User-Centered Design" highlights how a brand can only be sustainable when good marketing is ultimately supported by well designed products and services designed from users perspective.
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Nov 24, 2008
Invited to Present at the Hong Kong Canadian Chamber of Commerce

Kaizor presents to a delegation from the Canadian Food and Beverage Industry at the Canadian Chamber of Commerce in Hong Kong. The presentation is on "Selling the Right Products to the China Market" and highlights the cultural and market differences that businesses need to be aware of when entering the China market.
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Jun 19, 2008
Invited Speaker at the Reinventing with Design(ReD) 2008 Conference, Hong Kong

The ReD Conference is organized by the Hong Kong Design Centre. Kaizor's presentation is on "How User-Centered Innovation Applies in Asia?". This topic addresses how Asian companies could use User-Centered Innovation to help transform their businesses and show case studies applying methodologies developed in the West to Asia's context.
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May 15, 2008
Invited Speaker at the 5th China Innovation Design (CIDF)Award in Shenzhen titled "Innovation in China"

Focuses on how Chinese corporation leaders and designers implement design innovation in China for higher competitiveness, such as localizing innovation process, integrating Chinese corporate cultural differences, and cross-disciplinary team building etc.
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Mar 7, 2008
Organized seminar titled "Corporation Innovation" at the Cheung Kong Graduate School of Business

This seminar talks about why Chinese corporations need to innovate and how User Research and Design Strategy can effectively help develop corporate innovation increasing competitiveness.
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Feb 26-29, 2008
Invited to Judge at the Art Director's Club 87th Annual Awards Competition in New York

Invited by Art Director's Club (ADC) to serve as a judge at its 87th Annual Awards Competition (Feb. 2008) to select the most innovative design works. ADC's longstanding mission is to "elevate the best and to encourage and inspire both working creative professionals and those who are entering the field."
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Feb 22, 2008
Kaizor Co-organizes with EaseofUse in Holland the "China Design Seminar" in Europe

Bringing together designers from all over Europe, Kaizor heads panel discussion on "China's Impact on Europe's Design Future and Education" and offers insights into China's newest developments in design.
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May 28-Jun 15, 2007
Invited to Set Up the First "Innovation and Interaction Design" Course at The Central Academy of Fine Arts (CAFA),Beijing

Help founded the first Interaction Design Course at CAFA, introducing a groundbreaking cross-design disciplinary program to the School.
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May 22, 2007
Invited Speaker at Kookmin University's
"International Symposium on Design Industry and Education in Southeast Asia", Seoul Korea

Invited by Kookmin University as one of the design industry representatives from 6 different Asian countries. Presentation focuses on "China Design" and management challenges in Asian culture.
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May 19, 2007
Invited as Moderator for "Designing Hong Kong's
Business Future" Forum
Organized by Hong Kong Designers Association

Moderating this interactive platform hosted by the Hong Kong Designers Association for business owners and designers to network together, sharing how business and design can join forces to effectively contribute business success.
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May 12, 2007
Invited Speaker at "China Design" Forum
Organized by Hong Kong Designers Association

One of the invited speakers for the Hong Kong Designers Association forum where different design disciplines practitioners gathered to share their experiences in China in dealing with cultural and business differences.
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Apr 25, 2007
Kaizor Innovation Invited to Present at Tsinghua University, Beijing

Invited by Tsinghua's Industrial Design Department, the guest lecture titled "User Research and Innovation in China" deals with China's needs to innovate and how culturally-appropriated user research is essential to development of China innovation.
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Apr 14, 2007
"China Insights" featured in Hong Kong Designers Association Magazine

Kaizor offers insights on the future of designers in Hong Kong and its related opportunities with the rising of China's development.
HKDA_ChinaInsights (pdf: 6459kb)
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Feb 24, 2007
Invited as Guest Lecturer for the MBA program (Innovation and Design Management),The Hong Kong Polytechnic University

Guest lecture titled "Hong Kong's Business Future: Designing Value Creation" is presented to the MBAs (Innovation and Design Management) at the Hong Kong Polytech . It focuses on how design can become strategic and value-creating in developing Hong Kong business future.
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Jan 29-Feb 2, 2007
Elaine Ann Invited As Guest Professor at the Higher Institute of Integrated Product Development in Antwerp, Belgium

Elaine Ann conducts a 5-Day workshop along with 13 other Interaction Design experts from Europe. Her workshop is on Culture-based Innovation which looks into how culture can be an important source of innovation in today's competitive global design world. China's differences in social, cultural behavior and history are highlighted when designing for China. (see video interview)
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Sep 17-20, 2006
Speaking at the IDSA 2006 National Conference and Education Symposium in Austin

Invited as panelist at the IDSA National Conference on the topic of Design and China.
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Sep 7, 2006
Founder Elaine Ann Presented at her Alma Mater Carnegie Mellon University

Elaine shares insights into designing for the emerging China market at the School of Design and the perspective on why "design" shouldn’t be called "design" anymore.
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Aug 24, 2006
Speaking at "Networking a Bigger China" to Designers in Hong Kong

Presented China's opportunities and its fast development to both members of Hong Kong Designers Association and international designers in Hong Kong.
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Mar 26-28, 2006
Seminar Speaker on "Innovation Strategies for Transforming China Corporations"

Invited by the Hong Kong Trade Development Council to speak to China corporations in Wenzhou, Taizhou, 2 important China cities in Yangtze River Delta near Shanghai on the topic of creating China market competitiveness through innovation.
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Mar 2, 2006
Interviewed by Lunar Design's ICON-O-CAST on "Design in China".

Featured on a downloadable audio program that discusses, explores and demystifies the world of design on the topic of Design in China.
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Feb 28, 2006
Present at the Hong Kong's 12th Annual Sustainable Development Research Conference

How to fuel the growth of China's consumer market while balancing environmental and social objectives is high on China's national agenda. "China's Sustainable Growth: A Balanced Approach" will be presented at the sustainable conference in April 2006.
China Sustainable Growth
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Nov 16-18, 2005
Invited Conference Speaker for "Branding the Future" in Beijing

Presentation on how the future of China cities can become more competitive via creativity and innovation. Event is co-organized by Cheung Kong Graduate School of Business and Cheung Kong Design Research Center in Beijing.
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Sep 8, 2005
Official Chinese translated version of "Top 10 Myths and Truths about Design in China" published on UI Garden

Are you worried as a designer in the U.S. that design jobs will migrate to China? Are you concerned about the increasingly competitive pricing on design jobs and its resultant outsourcing? [article]
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Jul 5, 2005
Invited article "Why Western design firms face challenges in China" published on Plastics News.com/China

As China corporations become global, many seek out Western designers to help design suitable products to become competitive in the international scene. What challenges Western design consultancies face in China?
English Version Chinese Version
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May 20, 2005
Ground-breaking Partnership with Dongguan Government,Local OEM Manufacturer and Guangzhou Academia

Furniture Company CEO actively participates in the user research.Sales, Engineering and Marketing departments work together to formulate new strategies and design
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Apr 23, 2005
Speak at Master of Interdisciplinary Design + Management Program, HKU

MIDM lecture titled Culture of Design under the series of "Principles of Integrated Design". Design value is exhibited through extracting cross-disciplinary experiences from Interaction Design and Architecture.
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Apr 11, 2005
Panel Speaker at "Designed in Hong Kong, Manufactured in PRD"

A forum organized by Hong Kong Productivity Council, leveraging the design advantage of Hong Kong and the manufacturing powerhouse in Pearl River Delta.
Designed_in_Hong_Kong,_Manufactured_in_PRD (pdf: 622kb)
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Mar 12-Apr 2, 2005
Co-teach with Professor Craig Vogel in Master of Design Program

The Hong Kong Polytechnic University School of Design's Innovative Products and Services Development Program examines the challenge and opportunities of the aging population in Hong Kong. Master students develop innovative product development plans particular to their chosen industries in Hong Kong.
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Nov 29, 2004
Interviewed by Australian industrial design magazine CURVE

CURVE October 2004 Issue features Kaizor's article on "Corporate China" - building strong relationship and trust are important in doing business in China, but the process takes time, patience and careful consideration.
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Nov 20, 2004
Business of Design Week 2004 - Lifestyle Asia

Presentation on understanding the new middle class in China through research into South China as a model. Obtain insights into lifestyle patterns and factors affecting Chinese consumer behavior.
Discovering Design Innovation Opportunities in China
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Oct 27-30, 2004
Invited to speak at 2004 IDSA National Conference in Pasadena, U.S.

Presentation on the China industrial design scene and the fast developing China market.
NEW CHINA: a Threat or an Opportunity?
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Oct 24-26, 2004
Present at 2004 IDSA National Education Conference in Pasadena, U.S.

Present a joint paper with The Hong Kong Polytechnic University on exploratory research in South China.
New_Product_Development_Opportunities_in_China (pdf: 1805kb)
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Jul 10-Sep 11, 2004
Collaboration with Guangzhou Academy of Fine Arts, School of Design

Project focuses on "User Research on Mobile and Communications Experience in China".
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Apr 23-Jul 4, 2004
Conduct "System Product Design" Workshops in Guangzhou, Wuxi, Changsha

Workshops to design departments at Guangzhou Academy of Fine Arts, Jiang Nan University and Hunan University in China.
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Jan 28-Apr 28, 2004
Sponsor design student projects in The Hong Kong Polytechnic University

Kaizor Innovation and MajorLink Communications sponsor the student projects in the High Diploma in Product Innovation Technologies program.
Kaizor_Majorlink_Award (pdf: 1665kb)
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May 14-17, 2003
Present at the First Joint China U.S. Educational Conference, Beijing

Presentation on current and developing trends in industrial design and its impact on education.
Experience_Design (pdf: 441kb)
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