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Elaine Ann is the Founder and CEO of Kaizor Innovation. She is a veteran of the early dot-com era in the mid 90’s having lived and worked in the U.S. for 12 years. She has worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco and has designed the User Experiences of some of the very early Internet/technology businesses such as, Intuit’s Quicken, the first Philips MP3 player and Philips Networked Home etc. in the 90’s.


Her current strategic innovation consultancy Kaizor Innovation helps companies strategise, research, and define innovative products and services for the China market as well as training executives and students alike on New Product/Services Innovation and User Experience. Her clients range from Multi-nationals, Asian companies, SMEs to Startups: Airbnb, Dropbox, BMW DesignWorksUSA, Motorola, Siemens, Herman Miller, HP, P&G, Hyatt, Cartier, Wellington Fund, SapientNitro, iSentia, Design Continuum, Lunar Design, GoAnimate, OSIM, Changhong, Yongxin, Hang Seng Bank, HK Post Office, Wisers, Darizi, Airgini, Micai etc.

Elaine is also the User Experience Instructor of the Google EYE (Empowering Young Entrepreneurs) Program of Chinese University in Hong Kong in 2014 training up 400 Entrepreneurs on User Experience and Design Innovation. She is currently the Honorary Project Director for the Centre of Entrepreneurship of the Chinese University and is also on the Advisory Committee and taught at two of the major design schools in Hong Kong: the Hong Kong Polytechnic University School of Design and the Hong Kong Design Institute. She was also the Vice Chairman of the Hong Kong Designers Association in 2012-2014 and active member for the past 10 years. She is currently the organiser of IxDAHK Interaction Designers Association of Hong Kong. In year 2014, she setup the WOW-X User Experience Bootcamp to train up both Startups and Designers bridging to Angel Investors:

Elaine graduated from Carnegie Mellon University with a BFA in Visual Communication Design and Masters in Interaction Design. She is also an EMBA alumni of the Cheung Kong Business School (Beijing) and Stanford Executive Education Design Thinking Bootcamp’s alumni.



Nancy has been with Kaizor Innovation for over 8 years as Assistant Manager and is a trained Ethnographic Researcher and Professional Translator. She has conducted research projects from major clients such as Airbnb, Dropbox, Siemens, P&G, Bissell, Radiometer and Herman Miller etc.
Nancy has been responsible for user recruitment, on the ground logistics, conducting user research and user i testing, on-site translation/recording/note-taking, insights analysis as well as involved in concept development. Nancy has in-depth knowledge of User Research methods and practical project implementation experience.

Nancy has a PhD in Tongji University; Masters degree in Dalian Foreign Languages University and B.A. in English for International Business and Foreign Trade in Liaoning Technical University in China. Her background in Tourism is also an asset lending her acute improvisational skills, communication skills and able: to manage complex logistics and understand cultural differences relevant to conducting research in China.



Sonya is a UX Designer / Researcher in Kaizor Innovation, she helps develop how Design Thinking/ CustomerCentric Innovation processes apply to Asia.

Sonya graduated from Hong Kong Polytechnic University with a Masters in Multimedia and Entertainment Technology and B.E in Industrial Design in the Zhejiang University of Technology in China. She was also an exchange student at Stuttgart State Academy of Art and Design in Germany studying Architecture and Product. She has been an Intern in Bosch Power Tools (China) for 6 months, her main duties were cooperating with the marketing department to design marketing collaterals, guard style guide, and central branding directives.

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